With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best thing is you can get started with minimal effort, and see results when spending as little as £10.
If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing.
However, Facebook is certainly the place to start. There are two good reasons for this; first being that it by far has the most users (over 1.8 billion) and secondly, it has the widest variety of advertising options.
I read an article recently on the New Yorker’s website where the journalist described Facebook as the world’s first global direct-marketing company. To my mind, this is a perfect way to describe the social network; they own one of the most effective ad targeting tools ever built and they are offering advertisers incredible opportunities to achieve their marketing goals.
