With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best thing is you can get started with minimal effort, and see results when spending as little as £10.
If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing.
However, Facebook is certainly the place to start. There are two good reasons for this; first being that it by far has the most users (over 1.8 billion) and secondly, it has the widest variety of advertising options.
Facebook’s global dominance of the social media landscape is no secret. Statista has recently shown that the big blue network has more monthly active users globally than Twitter, Instagram, LinkedIn and Pinterest combined. And not by a small margin. By roughly 30% (give or take a million people here and there). That dominance is also reflected across Africa, where growth in Facebook usage is outstripping global trends.
