After another week working in social, we bring you more news about changes that our favourite social media platforms are making. This week Instagram, Twitter and Facebook have caught our attention!
Instagram is killing IGTV (Sort of)
Instagram is acknowledging that their first big move into video content did not pan out the way they had planned. On 5 October 2021, Instagram announced that they are combining IGTV and feed videos into one format labelled ‘Instagram Video’. As part of this, they are also introducing a new video tab on the app (to replace the IGTV tab) and to make it easier for users to discover new video content.
What does this mean?
This means that Instagram feed videos can now be up to 60 minutes long. The new feature will also offer a more consistent way for creators to get paid, therefore, encouraging more creators to make videos for Instagram.
Twitter will now help users avoid intense conversations.
Twitter is now testing a new feature that will let users know if they are about to engage in a conversation that could get ‘heated’ or ‘intense’.
What does this mean?
This update will help users navigate Twitter and allow them to avoid conversations that may impact them negatively. With this feature, Twitter aims to make their platform a better place, supporting healthy conversation and encouraging care and respect amongst users. The update will notify users and encourage them to look out for others through the below:
- Remember the human: Communicating with respect makes Twitter better
- Facts matter: Checking the facts help everyone
- Diverse perspectives have value: Discovering new perspectives can strengthen your own.
(Source: Twitter)
Facebook is changing how it counts users for ads measurement.
Facebook is updating how it counts users for ads measurement across Facebook and Instagram. From the 12 October 2021, Facebook began rolling out a change that means that if a user doesn’t have their Facebook and Instagram accounts linked in the Account Centre, those accounts will be seen as 2 different people for ad planning and measurement.
Previously, Facebook counted a user only once if they believed the accounts were owned by the same person. For example, if someone used the same email for their Facebook and Instagram accounts, or logged onto the sites from the same device. (Source: Facebook)
Why?
- This is the first step from Facebook in separating the two apps, making it appear more independent.
- The update aligns with the demand for offering people more control over how their information is used for ads and is consistent with evolving advertising, privacy and regulatory environments.
What does this mean?
For advertisers, this means changes in campaign planning estimates and performance reporting for unique metrics. Facebook has said that advertisers will see increases in pre-campaign estimates, such as estimated audience size. But for most campaigns, the company believes that the changes will not have a substantial impact on reported campaign reach. (Source: Facebook)
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