Welcome back to In Other News, the fortnightly series where we do the reading on all things digital marketing and social media so you don’t have to! This week we have the latest news on Meta, Messenger and Pinterest for you.
Meta is set to become one of the first to think beyond NFT profile pictures.
If you’re new to NFTs, they are basically a unique digital asset, which is often available as a collector’s item. No two NFTs are the same, which allows creators to sell the artwork for extremely high amounts. There really is so much more to learn about NFTs!
With the world of NFTs currently booming across the globe, Meta has announced that they will be upgrading their social media platforms to benefit avid NFTers. Not only will Facebook and Instagram users be able to display their NFTs as their profile picture, they will also be able to create and collect NFTs on the platforms. The team at Meta are currently working on a prototype model for this, the release date has yet to be confirmed.
Further down the line, Meta are expected to launch a marketplace for users to buy and sell NFTs on Facebook & Instagram.
Messenger Adds New Tools for Black History Month
We’re stoked to see Messenger have broadened the conversation around Black History Month by adding themed stickers to the app.
Users will now be able to pick from a variety of Black History Month stickers and add them to their stories and messages to show their support and to build more awareness. The feature is even available to Messenger Kids, helping to educate them that little bit further, stimulate conversation and tear down barriers.
Pinterest introduces AR technology feature, opening up the home decor shopping experience.
During the pandemic, the world of eCommerce has taken off massively. More and more shoppers are choosing to buy online. As a result, Pinterest has released a new feature that makes the home-decor shopping even easier by enabling Pinners to virtually place furniture in their room. Using the Pinterest Lens camera, shoppers can ‘try before they buy’ to find exactly what’s right for their space. This is a great way for retailers to advertise their products and drive sales.
At the moment, the feature only includes products from US retailers. We look forward to seeing how this develops over time!
Keep up to date with all things social by following us on Instagram – @pfm_agency