TikTok Archives

Welcome to this week’s edition of In Other News, where we give you all the latest info from the world of social! This week, we’re taking a look at Twitter’s latest update, what people really think of TikTok and how YouTube is getting ready for the winter shopping spree.

Twitter introduces Super Follows for all iOS Users

Twitter is full of distinct voices, and you can now get a little bit more of your favourite creators. After initially rolling out Super Follows in September in the US and Canada, the feature is now available globally for all iOS users. By giving a creator a Super Follow, users gain access to exclusive content through a subscription. It’s a new way to interact with Twitter creators, and provides revenue to creators who can’t stop tweeting.

TikTok releases Nielsen authenticity study

What makes TikTok so special? According to TikTok, it’s authenticity and joy – and they’ve got the numbers to prove it. TikTok has worked with Nielsen to better understand people’s perceptions of content and brand authenticity on their platform, and it’s provided some valuable insights for advertisers. It found that:

Globally, an average of 68% of TikTok users find advertising content specifically to be unique or different from any competitive platform
Internationally (excluding US), an average of 60% of TikTok users say they follow brands on TikTok, and an average of 52% of TikTok users say they search for products or shop on the platform
TikTok is “trendsetting”: an average of 85% of TikTok users discover new content that they enjoy through the TikTok platform

If you’re looking to spread some joy or start something new, TikTok could be the perfect platform for a marketing campaign!

YouTube prepares for the holidays with shoppable livestreams

Need some shopping inspiration this holiday season? YouTube’s got you covered.

Starting on November 15th and running for a week, YouTube will be hosting a series of shoppable livestreams. These events will feature some of YouTube’s favourite creators and give viewers the chance to benefit from limited time offers, including earlier access to new products. The idea builds on how much viewers trust the recommendations of their favourite creators – and you could score a great deal, too.

Want to hear more about how your marketing could gear up for the busy Christmas season? Get in touch with me at [email protected] to chat about your digital content strategy.

Another weekly digital round-up is here! This week we’re diving into Facebook and their cross-app group chats, Twitter’s professional profiles and TikTok’s own NFT’s.

Facebook introduces Cross-App Group Chats

Facebook has announced a multitude of new features for their messenger and Instagram direct messaging platforms including group chats across the apps, group typing indicators that are intended to boost engagement, and polls in Instagram direct messages.

It’s not a major change in reality, as the option to chat between Facebook messenger and Instagram direct messages has been available since September 2020. However, it’s an indication that Facebook will eventually proceed to include Whatsapp in these plans, too. When they implement this, it will fully encrypt all Instagram and Facebook messenger messages. It can then be assumed that this is the hurdle they are currently trying to cross.

Twitter Releases Professional Profiles

Twitter has now opened up the option for all businesses to apply for a professional profile. This will allow them to display their business information on their page as well as to include a shop or newsletter section. This move only further cements the fact that most (all if not all) social platforms are moving towards becoming an e-commerce platform.

As we can see, social media platforms look to provide more ways for brands to sell their products in-stream. As such, it’s no surprise that Twitter will look to allow brands to sell their products in feed. It will be interesting to see how this pans out in reality!

The ability to add business details to a profile could and should help how easily potential customers can find them. However, there may be a negative to switching to a professional profile. When Instagram introduced their business features, there was a notable drop off in reach from professional profiles as opposed to the ‘regular’ profiles. It’s entirely possible that Twitter, too, will limit their professional profiles reach to encourage paid ads.

TikTok Releases NFT Collection

NFT’s (unique, one-of-a-kind, items) have been the hottest buzzword in the digital space for months now, so it’s unsurprising that they are one of the hottest brands TikTok wants to get involved with. They’ve launched a collection of ‘TikTok Top Moments’, which will enable people to own a piece of their history.

TikTok explains that “TikTok Top Moments features a selection of six culturally-significant TikTok videos from some of the most beloved creators on the platform. These featured creators, renowned for their cultural impact, have partnered with prominent NFT artists on one-of-one and limited edition NFTs that will include real-world redeemable value provided by the creator.” (TIkTok)

Whilst we can’t see these TikTok top moments as NFT’s breaking the Internet, it’ll be very interesting to see where they go with NFT’s and what other platforms do going forward too!

For more information on how to use Twitter’s Professional Profiles to your business advantage, pop us an email at [email protected].

CategoryTikTok