With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best thing is you can get started with minimal effort, and see results when spending as little as £10.
We would like you to meet our new team members … ?
One of the best things about working with clients in Africa is that we have been lucky enough to get to know so much more about the culture, the social landscape, the politics, the economy and of course the incredible people who call this vast continent home. It would be fair to say that we’ve grown rather fond of the place over the past three years – particularly our three key markets: South Africa, Kenya and Nigeria.
Working, as we do, with clients in the Scotch whisky space, we wanted to do some digging to find out how successful the leading brands are at interacting and engaging with their fans in a meaningful way. Whisky aficionados are a passionate lot; they love to talk about their favourite expressions, any collectibles they might own or covet, and any new expressions they’re keen to try.
We are delighted to announce that we picked up the gold award for International Marketing for our work with The Famous Grouse in Africa at The Marketing Society Star Awards, held at The Edinburgh Corn Exchange last week.
Facebook’s global dominance of the social media landscape is no secret. Statista has recently shown that the big blue network has more monthly active users globally than Twitter, Instagram, LinkedIn and Pinterest combined. And not by a small margin. By roughly 30% (give or take a million people here and there). That dominance is also reflected across Africa, where growth in Facebook usage is outstripping global trends.
I read an article recently on the New Yorker’s website where the journalist described Facebook as the world’s first global direct-marketing company. To my mind, this is a perfect way to describe the social network; they own one of the most effective ad targeting tools ever built and they are offering advertisers incredible opportunities to achieve their marketing goals.
