This week, we bring you more of the latest social media news to keep you on your toes and, most importantly, up-to-date with all things social!
Instagram Introduce Subscriptions
In a bid to help their creators make a living through their platforms, Meta have pulled together a host of tools allowing them to do so.
The new monetisation feature on Instagram will not only allow creators to earn money from their audience, brand partnerships and advertising products/services, but it will also help them to earn money directly from Instagram and Facebook.
The Subscription tool was previously launched on Facebook in 2020, however, Meta have since said they are now ready to bring it to Instagram following positive feedback. It should help creators build stronger and deeper connections with like-minded followers and in turn, grow their income by giving their subscribers exclusive access to content and benefits on Instagram.
Facebook Introduces New Feature for Creator Studio
This week, Facebook announced they are set to introduce new and exciting features for Creator Studio. Creator Studio is a great platform for anyone working in the digital marketing or the social media industry.
Users will be able to preview their stories when they upload a video, which should help attracting attention to the full video on the user’s page. In addition to this, a timeline view will be added to allow users to check out how their posts will appear on a follower’s feed.
Meta is developing ‘Ethical Framework’ for the use of virtual influencers
Due to the rise of VR & AR technologies, virtual influencers are becoming more popular and normal across social media. As a result, Meta have said they wish to develop clearer boundaries to prevent potential influential harm. They believe there should be a degree of transparency when it comes to virtual influencers to avoid any damaging consequences to followers.
Want to know more about what’s going on in social media? Get in touch with me at [email protected] to chat!