Pilot Fish delivered us incredible results for our Black Friday and festive campaigns, with ROAS consistently over 5 for most campaigns and up to an incredible 14.8 for our abandon cart retargeting. Their team is responsive and helpful, making the whole process very easy for a small business like ours.
Flowercard
One of the UK’s most beloved gifting companies – now make it digital. We’ve been working with Flowercard for many years, developing and nurturing their digital presence and online sales.
Our Work
OBJECTIVE
Flowercard approached us in need of modern digital marketing services as they aimed to move the business away from catalogue and phone orders. They wanted to reduce spend in offline marketing and bring the business to a new audience using social media, email marketing, SEO and PPC management.
360 DIGITAL STRATEGY
As Flowercard had only just begun focusing on digital marketing (and hence were falling behind competitors!), we knew we needed to develop a bespoke and robust 360 digital marketing plan with a focus on social media and PPC management. By analysing existing data and current client avatars, we were able to create detailed audience sets for Facebook Ads, which the business had never used before, and start attracting new customers to the website.
Our Results
Key Results in Year 1
+17% YoY
Organic Social Revenue
+49% YoY
Paid Ads Revenue
+11% YoY
Email Marketing Revenue
Key Results for Q1 of Year 2 - ROAS +89.9% MoM, Ads Revenue +197.79%, Ad Spend +22%
The work Pilot Fish has done for us with online marketing and social media has increased our online sales from almost zero to a point where many of our artists are making a very good income online. Their work has also increased our social media presence and following hugely, which we know we will benefit from for years to come. I can't recommend them highly enough!
Pilot Fish could not have been better. We approached them to launch our product using paid advertising on Social Media, we were provided with clear advice on how to access our demographic and achieve our goals. Pilot Fish then enacted the campaign and managed it, along the way adding more creative. Their execution of the campaign meant we acheived over 1000 downloads on the product in a couple of weeks. We could not be happier with the results of the work and would happily reference them to anyone.