We are delighted to announce that we picked up the gold award for International Marketing for our work with The Famous Grouse in Africa at The Marketing Society Star Awards, held at The Edinburgh Corn Exchange last week.
Facebook – an African Business Imperative
Facebook’s global dominance of the social media landscape is no secret. Statista has recently shown that the big blue network has more monthly active users globally than Twitter, Instagram, LinkedIn and Pinterest combined. And not by a small margin. By roughly 30% (give or take a million people here and there). That dominance is also reflected across Africa, where growth in Facebook usage is outstripping global trends.